When I read about artificial intelligence, I usually see a futuristic picture of amazing machines making terrific breakthroughs, defining strategies, predicting, and prescribing the best course of actions. The problem […]
Forbes calls data cleaning the most time consuming, the less enjoyable data science task, and that is absolutely relevant for marketers. Demand gen performance heavily depends on data quality, but […]
My greatest impression of B2B Marketing Exchange conference: cozy, friendly, comfortable, quiet, beautiful landscape, and all that goes along with great speakers and valuable content. After overwhelming, exhausting, overcrowded (and […]
On January 18, 2017, NYC, MOCCA hosted an event “Account Based Marketing and 2017 Market Trends”. It took place in Manhattan office of Conductor, a sponsor of the meeting. The biggest problem of […]
New year is always an exciting moment. You look back, you look ahead, you think of where you are in the flow of your life and work. 2016 was a good […]
The biggest impression of a newcomer to Dreamforce – epic. 170,000 attendees, 2000 sessions. First, you have to get used to this high concentration of people wearing the same badges, […]
Marketo Summit 2016 was an amazing event with a great agenda, strong content and plenty opportunities for learning, networking and navigating over challenges and potential of the profession. It was […]
Last week I attended DC Marketing Tech Talks Meetup that hosted a panel discussion “How Do I Spend my Marketing Dollars, Ad Tech, Mar Tech, or Ad Agencies?” It is […]
So expected marketing technology landscape 2016 finally came out – now it contains 3,874 logos, almost doubled since last year. What I am thinking of, looking at this huge supergraphic, is usability. […]
