Starting A Successful Year: Things To Do in Marketo
We often think of the end of the year as a time of wrapping up and getting ready for the next year. However, the beginning of a new year might […]
Category Archives: Marketing Technology
AI in Marketing Automation: Dreaming Small Today
When I read about artificial intelligence, I usually see a futuristic picture of amazing machines making terrific breakthroughs, defining strategies, predicting, and prescribing the best course of actions. The problem […]
Lean Data Quality: quick and dirty tips to make your data clean
Forbes calls data cleaning the most time consuming, the less enjoyable data science task, and that is absolutely relevant for marketers. Demand gen performance heavily depends on data quality, but […]
B2B Marketing Exchange Recap
My greatest impression of B2B Marketing Exchange conference: cozy, friendly, comfortable, quiet, beautiful landscape, and all that goes along with great speakers and valuable content. After overwhelming, exhausting, overcrowded (and […]
Marketing Is Getting Important
On January 18, 2017, NYC, MOCCA hosted an event “Account Based Marketing and 2017 Market Trends”. It took place in Manhattan office of Conductor, a sponsor of the meeting. The biggest problem of […]
When 2016 Meets 2017
New year is always an exciting moment. You look back, you look ahead, you think of where you are in the flow of your life and work. 2016 was a good […]
Dreamforce 16: the Olympic Games of the CRM Giant
The biggest impression of a newcomer to Dreamforce – epic. 170,000 attendees, 2000 sessions. First, you have to get used to this high concentration of people wearing the same badges, […]
Marketo Summit 2016: Winning Back Innovation Edge
Marketo Summit 2016 was an amazing event with a great agenda, strong content and plenty opportunities for learning, networking and navigating over challenges and potential of the profession. It was […]
Ad Tech, Mar Tech or Ad Agencies – Who Wins The Game?
Last week I attended DC Marketing Tech Talks Meetup that hosted a panel discussion “How Do I Spend my Marketing Dollars, Ad Tech, Mar Tech, or Ad Agencies?” It is […]
MarTech Is Growing. Is Usability Catching Up?
So expected marketing technology landscape 2016 finally came out – now it contains 3,874 logos, almost doubled since last year. What I am thinking of, looking at this huge supergraphic, is usability. […]
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