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Category Archives: Marketing Technology

Starting A Successful Year: Things To Do in Marketo

January 25, 2020by martechlab Leave a comment

We often think of the end of the year as a time of wrapping up and getting ready for the next year. However, the beginning of a new year might […]

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#MKTGnation, Marketing Automation, Marketing Operations, Marketing Technology, Marketo Summit, Marketo User Group

AI in Marketing Automation: Dreaming Small Today

January 13, 2019by martechlab Leave a comment

When I read about artificial intelligence, I usually see a futuristic picture of amazing machines making terrific breakthroughs, defining strategies, predicting, and prescribing the best course of actions. The problem […]

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AI, Data Cleansing, Marketing Automation, Marketing Operations, Marketing Technology

Lean Data Quality: quick and dirty tips to make your data clean

March 13, 2017by martechlab Leave a comment

Forbes calls data cleaning the most time consuming, the less enjoyable data science task, and that is absolutely relevant for marketers. Demand gen performance heavily depends on data quality, but […]

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Data Cleansing, Marketing Operations, Marketing Technology

B2B Marketing Exchange Recap

February 26, 2017by martechlab Leave a comment

My greatest impression of B2B Marketing Exchange conference: cozy, friendly, comfortable, quiet, beautiful landscape, and all that goes along with great speakers and valuable content. After overwhelming, exhausting, overcrowded (and […]

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Marketing Events, Marketing Operations, Marketing Technology, Martech Community

Marketing Is Getting Important

January 25, 2017by martechlab 1 Comment

On January 18, 2017, NYC, MOCCA hosted an event “Account Based Marketing and 2017 Market Trends”. It took place in Manhattan office of Conductor, a sponsor of the meeting. The biggest problem of […]

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Marketing Events, Marketing Operations, Marketing Technology, MOCCA

When 2016 Meets 2017

January 12, 2017by martechlab Leave a comment

New year is always an exciting moment. You look back, you look ahead, you think of where you are in the flow of  your life and work. 2016 was a good […]

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Marketing Analytics, Marketing Career, Marketing Events, Marketing Operations, Marketing Technology

Dreamforce 16: the Olympic Games of the CRM Giant

January 8, 2017by martechlab 1 Comment

The biggest impression of a newcomer to Dreamforce – epic. 170,000 attendees, 2000 sessions. First, you have to get used to this high concentration of people wearing the same badges, […]

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AI, CRM, Marketing Events, Marketing Technology

Marketo Summit 2016: Winning Back Innovation Edge

May 16, 2016by martechlab 1 Comment

Marketo Summit 2016 was an amazing event with a great agenda, strong content and plenty opportunities for learning, networking and navigating over challenges and potential of the profession. It was […]

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#MKTGnation, Marketing Automation, Marketing Events, Marketing Technology, Marketo Summit, Martech Community

Ad Tech, Mar Tech or Ad Agencies – Who Wins The Game?

April 18, 2016by martechlab 1 Comment

Last week I attended DC Marketing Tech Talks Meetup that hosted a panel discussion “How Do I Spend my Marketing Dollars, Ad Tech, Mar Tech, or Ad Agencies?” It is […]

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Marketing Automation, Marketing Events, Marketing Technology, Martech Community

MarTech Is Growing. Is Usability Catching Up?

March 20, 2016by martechlab Leave a comment

So expected marketing technology landscape 2016 finally came out – now it contains 3,874 logos, almost doubled since last year. What I am thinking of, looking at this huge supergraphic, is usability. […]

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Marketing Automation, Marketing Technology, MX Design

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