When 2016 Meets 2017

New year is always an exciting moment. You look back, you look ahead, you think of where you are in the flow of  your life and work. 2016 was a good year for me. I put together my 2016 listings of inspirations and achievements.

Major projects I worked on:

  • Marketing KPIs reporting, dashboards, analysis done from multiple perspectives: by team, by region, by channel, by product, in comparison with previous year, and many other angles and parameters. Observations, conclusions and recommendations based on them.
  • Lead Flow Process as an entire customer journey, from a new name enters our database to the contract signed, and all variety of scenarios before, after and between; the way we track every single step, reflect it in our database, make visible for multiple teams and route along work streams.
  • Marketing Data Quality, data cleansing, standardizing, deduplication, conversion, enriching, logging marketing activities.
  • Marketing Technology – exploring and utilizing marketing SaaS and PaaS, interweaving them into a marketing stack, setting up procedures and processes.

Washington DC Marketo User Group Leadership

I took over Washington DC Marketo User Group leadership in late 2015, and 2016 became very busy for me with reviving and re-energizing MUG community. As a true marketer, I built a pipeline of speakers, sponsors, venues, and ideas. As a passionate person, I got connected with fantastic people and amazing professionals. As a result:
– MUG membership grew 180%
– We had 7 great sponsors, and listened to 12 amazing  speakers
– We made friends with Baltimore MUG, DC Marketing Tech Talks, HUG, EUG
– We had 7 MUG events:

  1. Lead Life Cycle: How To Set Up Marketing Engine, 1/13/2016
  2. Engagement and Nurturing: How To Cultivate Fruitful Leads, 3/16/2016
  3. Online Events: Turning Virtual Guests Into Real Success, 4/27/2016
  4. Marketing Analytics and Multi-Touch Attribution, 6/29/2016
  5. Marketo ABM Launch Party, 9/13/2016
  6. Advanced Techniques and Tactics of Email Marketing, 11/16/2016
  7. Lead Nurturing and Customer Engagement Strategies, 12/13/2016


My Read List 2016

  1. Hacking Marketing, Scott Brinker
  2. Whiplash, Joi Ito, Jeff Howe
  3. Emotional Agility, Susan David
  4. Rewire Your Brain, John B. Arden
  5. Grit, Angela Duchworth
  6. Predictive Analytics, Eric Siegel
  7. Get Scrappy, Nick Westergaard
  8. The Hard Thing About Hard Things, Ben Horowitz
  9. The Elegant Universe, Brian Greene
  10. Throwing Rocks at the Google Bus, Douglas Rushkoff
  11. Scrum, Jeff Sutherland, JJ
  12. Predictably Irrational, Dan Ariely
  13. The Confidence Code, Katty Kay, Claire Shipman
  14. Zero To One, Peter Thiel, Blake Masters
  15. HBR’s 10 Must Reads on Emotional Intelligence.
  16. HBR Guide to Office Politics
  17. HBR Guide to Getting The Right Work Done.

I started much more books, however, some of them were routed to “qualified out” bucket. But completed ones are re-read and re-listened, recommended, quoted and discussed around.

My Events 2016

I truly enjoy attending professional and networking events. I am extremely greedy for shared experience and insights, and particularly curious about people who do stuff. In 2016, I attended:

  1. MOCCA Panel Discussion
  2. Marketo Summit 2016
  3. Digital Summit 2016
  4. Dreamforce 2016
  5. DC Marketing Tech Talks Meetups:

My Favorite Resources 2016

Sirius decisions blog

There are plenty others blogs, websites, subscriptions, and thought leaders I follow.

Personal achievements 

I trained for and ran my first marathon – Marine Corps Marathon (time: 4:35 min). From my first 10 miles in March to my first marathon in October, I believe I made a good progress.


A bit more creative way to summarize my 2016 (I tried emaze.com for first time, seems cool to me).

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