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Monthly Archives: October 2015

How To Opt In To Opt-In Email Marketing

October 31, 2015by martechlab Leave a comment

The situation with contact data and opt-in email marketing reminds an anecdote: in city X, they sold 50,000 baseball bats, but only 2 baseball balls. There is no marketing or […]

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Marketing Automation

Super Hybrid Marketing

October 21, 2015by martechlab Leave a comment

I am always fascinated with amount and diversity of marketing skills required, advised and recommended as Must-Have’s. There are plenty of articles listing the skills (like the recent one in […]

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Marketing Automation

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