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Starting A Successful Year: Things To Do in Marketo

January 25, 2020by martechlab Leave a comment

We often think of the end of the year as a time of wrapping up and getting ready for the next year. However, the beginning of a new year might […]

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#MKTGnation, Marketing Automation, Marketing Operations, Marketing Technology, Marketo Summit, Marketo User Group

Freeloader or Influencer? The market wants to know

April 9, 2019by martechlab 2 Comments

Some time ago, there was a big discussion in the Russian social media around a blogger, who asked a cosmetic company for a free set of products in exchange for […]

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Marketing Automation

AI in Marketing Automation: Dreaming Small Today

January 13, 2019by martechlab Leave a comment

When I read about artificial intelligence, I usually see a futuristic picture of amazing machines making terrific breakthroughs, defining strategies, predicting, and prescribing the best course of actions. The problem […]

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AI, Data Cleansing, Marketing Automation, Marketing Operations, Marketing Technology

Not Just Another New Year Resolution

January 7, 2019by martechlab Leave a comment

I don’t believe in New Year resolutions. You don’t need to wait till January 1 (or another magic date) to start any grandiose plans. However, new year time is indeed […]

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Inspiration, Marketing Career, Personal Efficiency

Why You Might Want To Run a Marathon

April 6, 2017by martechlab Leave a comment

When it comes to my marathons, there are two typical responses: “Wow! I would never!..”  and “Cool! I did too. How was it?”. Between them, there is a whole spectrum […]

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Inspiration, Marketing Career

Lean Data Quality: quick and dirty tips to make your data clean

March 13, 2017by martechlab Leave a comment

Forbes calls data cleaning the most time consuming, the less enjoyable data science task, and that is absolutely relevant for marketers. Demand gen performance heavily depends on data quality, but […]

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Data Cleansing, Marketing Operations, Marketing Technology

B2B Marketing Exchange Recap

February 26, 2017by martechlab Leave a comment

My greatest impression of B2B Marketing Exchange conference: cozy, friendly, comfortable, quiet, beautiful landscape, and all that goes along with great speakers and valuable content. After overwhelming, exhausting, overcrowded (and […]

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Marketing Events, Marketing Operations, Marketing Technology, Martech Community

Marketo User Group: Deduplication and Forms 2.0

January 30, 2017by martechlab 1 Comment

On January 24th, 2017, we had a kick-starting Marketo User Group in Arlington, VA. The topic was Data Management: Forms 2.0 Advanced Use Cases and Data Cleansing Practices. There were two […]

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Data Cleansing, Marketing Automation, Marketing Events, Marketing Operations, Marketo User Group

Marketing Is Getting Important

January 25, 2017by martechlab 1 Comment

On January 18, 2017, NYC, MOCCA hosted an event “Account Based Marketing and 2017 Market Trends”. It took place in Manhattan office of Conductor, a sponsor of the meeting. The biggest problem of […]

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Marketing Events, Marketing Operations, Marketing Technology, MOCCA

Marketo Champion

January 18, 2017by martechlab Leave a comment

As a full disclosure – I wanted to become a Marketo Champion. It was even in my plans and to-do lists.  But I didn’t expect it to happen so soon! […]

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#MKTGnation, Marketing Automation, Martech Community

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