When I read about artificial intelligence, I usually see a futuristic picture of amazing machines making terrific breakthroughs, defining strategies, predicting, and prescribing the best course of actions. The problem […]
I don’t believe in New Year resolutions. You don’t need to wait till January 1 (or another magic date) to start any grandiose plans. However, new year time is indeed […]
When it comes to my marathons, there are two typical responses: “Wow! I would never!..” and “Cool! I did too. How was it?”. Between them, there is a whole spectrum […]
Forbes calls data cleaning the most time consuming, the less enjoyable data science task, and that is absolutely relevant for marketers. Demand gen performance heavily depends on data quality, but […]
My greatest impression of B2B Marketing Exchange conference: cozy, friendly, comfortable, quiet, beautiful landscape, and all that goes along with great speakers and valuable content. After overwhelming, exhausting, overcrowded (and […]
On January 24th, 2017, we had a kick-starting Marketo User Group in Arlington, VA. The topic was Data Management: Forms 2.0 Advanced Use Cases and Data Cleansing Practices. There were two […]
On January 18, 2017, NYC, MOCCA hosted an event “Account Based Marketing and 2017 Market Trends”. It took place in Manhattan office of Conductor, a sponsor of the meeting. The biggest problem of […]
As a full disclosure – I wanted to become a Marketo Champion. It was even in my plans and to-do lists. But I didn’t expect it to happen so soon! […]
New year is always an exciting moment. You look back, you look ahead, you think of where you are in the flow of your life and work. 2016 was a good […]
The biggest impression of a newcomer to Dreamforce – epic. 170,000 attendees, 2000 sessions. First, you have to get used to this high concentration of people wearing the same badges, […]
