Freeloader or Influencer? The market wants to know
Some time ago, there was a big discussion in the Russian social media around a blogger, who asked a cosmetic company for a free set of products in exchange for […]
AI in Marketing Automation: Dreaming Small Today
When I read about artificial intelligence, I usually see a futuristic picture of amazing machines making terrific breakthroughs, defining strategies, predicting, and prescribing the best course of actions. The problem […]
Not Just Another New Year Resolution
I don’t believe in New Year resolutions. You don’t need to wait till January 1 (or another magic date) to start any grandiose plans. However, new year time is indeed […]
Why You Might Want To Run a Marathon
When it comes to my marathons, there are two typical responses: “Wow! I would never!..” and “Cool! I did too. How was it?”. Between them, there is a whole spectrum […]
Lean Data Quality: quick and dirty tips to make your data clean
Forbes calls data cleaning the most time consuming, the less enjoyable data science task, and that is absolutely relevant for marketers. Demand gen performance heavily depends on data quality, but […]
B2B Marketing Exchange Recap
My greatest impression of B2B Marketing Exchange conference: cozy, friendly, comfortable, quiet, beautiful landscape, and all that goes along with great speakers and valuable content. After overwhelming, exhausting, overcrowded (and […]
Marketo User Group: Deduplication and Forms 2.0
On January 24th, 2017, we had a kick-starting Marketo User Group in Arlington, VA. The topic was Data Management: Forms 2.0 Advanced Use Cases and Data Cleansing Practices. There were two […]
Marketing Is Getting Important
On January 18, 2017, NYC, MOCCA hosted an event “Account Based Marketing and 2017 Market Trends”. It took place in Manhattan office of Conductor, a sponsor of the meeting. The biggest problem of […]
Marketo Champion
As a full disclosure – I wanted to become a Marketo Champion. It was even in my plans and to-do lists. But I didn’t expect it to happen so soon! […]
When 2016 Meets 2017
New year is always an exciting moment. You look back, you look ahead, you think of where you are in the flow of your life and work. 2016 was a good […]
