Why You Might Want To Run a Marathon
When it comes to my marathons, there are two typical responses: “Wow! I would never!..” and “Cool! I did too. How was it?”. Between them, there is a whole spectrum […]
Lean Data Quality: quick and dirty tips to make your data clean
Forbes calls data cleaning the most time consuming, the less enjoyable data science task, and that is absolutely relevant for marketers. Demand gen performance heavily depends on data quality, but […]
B2B Marketing Exchange Recap
My greatest impression of B2B Marketing Exchange conference: cozy, friendly, comfortable, quiet, beautiful landscape, and all that goes along with great speakers and valuable content. After overwhelming, exhausting, overcrowded (and […]
Marketo User Group: Deduplication and Forms 2.0
On January 24th, 2017, we had a kick-starting Marketo User Group in Arlington, VA. The topic was Data Management: Forms 2.0 Advanced Use Cases and Data Cleansing Practices. There were two […]
Marketing Is Getting Important
On January 18, 2017, NYC, MOCCA hosted an event “Account Based Marketing and 2017 Market Trends”. It took place in Manhattan office of Conductor, a sponsor of the meeting. The biggest problem of […]
Marketo Champion
As a full disclosure – I wanted to become a Marketo Champion. It was even in my plans and to-do lists. But I didn’t expect it to happen so soon! […]
When 2016 Meets 2017
New year is always an exciting moment. You look back, you look ahead, you think of where you are in the flow of your life and work. 2016 was a good […]
Dreamforce 16: the Olympic Games of the CRM Giant
The biggest impression of a newcomer to Dreamforce – epic. 170,000 attendees, 2000 sessions. First, you have to get used to this high concentration of people wearing the same badges, […]
Marketing Performance Analytics: Be a Data Sense Maker, not a Calculator
My lessons learned from marketing performance analytics projects. It is totally individual, and probably not applicable to any situation. Still, I believe most points might be helpful for my peers […]
Marketo Summit 2016: Winning Back Innovation Edge
Marketo Summit 2016 was an amazing event with a great agenda, strong content and plenty opportunities for learning, networking and navigating over challenges and potential of the profession. It was […]
