Freeloader or Influencer? The market wants to know
Some time ago, there was a big discussion in the Russian social media around a blogger, who asked a cosmetic company for a free set of products in exchange for […]
Category Archives: Marketing Automation
AI in Marketing Automation: Dreaming Small Today
When I read about artificial intelligence, I usually see a futuristic picture of amazing machines making terrific breakthroughs, defining strategies, predicting, and prescribing the best course of actions. The problem […]
Marketo User Group: Deduplication and Forms 2.0
On January 24th, 2017, we had a kick-starting Marketo User Group in Arlington, VA. The topic was Data Management: Forms 2.0 Advanced Use Cases and Data Cleansing Practices. There were two […]
Marketo Champion
As a full disclosure – I wanted to become a Marketo Champion. It was even in my plans and to-do lists. But I didn’t expect it to happen so soon! […]
Marketing Performance Analytics: Be a Data Sense Maker, not a Calculator
My lessons learned from marketing performance analytics projects. It is totally individual, and probably not applicable to any situation. Still, I believe most points might be helpful for my peers […]
Marketo Summit 2016: Winning Back Innovation Edge
Marketo Summit 2016 was an amazing event with a great agenda, strong content and plenty opportunities for learning, networking and navigating over challenges and potential of the profession. It was […]
Ad Tech, Mar Tech or Ad Agencies – Who Wins The Game?
Last week I attended DC Marketing Tech Talks Meetup that hosted a panel discussion “How Do I Spend my Marketing Dollars, Ad Tech, Mar Tech, or Ad Agencies?” It is […]
MarTech Is Growing. Is Usability Catching Up?
So expected marketing technology landscape 2016 finally came out – now it contains 3,874 logos, almost doubled since last year. What I am thinking of, looking at this huge supergraphic, is usability. […]
Marketing Technology Beating Darwinism
Once I heard a complaint from a software architect that it is becoming extremely hard to catch up with new technologies – they are springing up like grass, and before […]
How To Opt In To Opt-In Email Marketing
The situation with contact data and opt-in email marketing reminds an anecdote: in city X, they sold 50,000 baseball bats, but only 2 baseball balls. There is no marketing or […]
