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Category Archives: Marketing Automation

Upcoming: Houston Marketo User Group

April 28, 2022by martechlab Leave a comment

I am speaking at the upcoming Houston Adobe Marketo User Group. Topic: Getting The Most Out of Your Marketo Instance. Date/time: May 19th, 12 pm CDT. RSVP: https://mugs.marketo.com/events/details/marketo-houston-mug-presents-getting-the-most-out-of-your-marketo-instance/.

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Marketing Automation

How To Be Strategic in Marketing Ops

April 28, 2022by martechlab Leave a comment

One of the best ways to show your strategic involvement is NOT to overuse words 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 and 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐒𝐜. In #marketingops ops, it’s pretty challenging. First of all, you want to […]

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Marketing Automation

Starting A Successful Year: Things To Do in Marketo

January 25, 2020by martechlab Leave a comment

We often think of the end of the year as a time of wrapping up and getting ready for the next year. However, the beginning of a new year might […]

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#MKTGnation, Marketing Automation, Marketing Operations, Marketing Technology, Marketo Summit, Marketo User Group

Freeloader or Influencer? The market wants to know

April 9, 2019by martechlab 2 Comments

Some time ago, there was a big discussion in the Russian social media around a blogger, who asked a cosmetic company for a free set of products in exchange for […]

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Marketing Automation

AI in Marketing Automation: Dreaming Small Today

January 13, 2019by martechlab Leave a comment

When I read about artificial intelligence, I usually see a futuristic picture of amazing machines making terrific breakthroughs, defining strategies, predicting, and prescribing the best course of actions. The problem […]

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AI, Data Cleansing, Marketing Automation, Marketing Operations, Marketing Technology

Marketo User Group: Deduplication and Forms 2.0

January 30, 2017by martechlab 1 Comment

On January 24th, 2017, we had a kick-starting Marketo User Group in Arlington, VA. The topic was Data Management: Forms 2.0 Advanced Use Cases and Data Cleansing Practices. There wereΒ two […]

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Data Cleansing, Marketing Automation, Marketing Events, Marketing Operations, Marketo User Group

Marketo Champion

January 18, 2017by martechlab Leave a comment

As a full disclosure – I wanted to become a Marketo Champion. It was even in my plans and to-do lists. Β But I didn’t expect it to happen so soon! […]

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#MKTGnation, Marketing Automation, Martech Community

Marketing Performance Analytics: Be a Data Sense Maker, not a Calculator

July 27, 2016by martechlab Leave a comment

My lessons learned from marketing performance analytics projects. It is totally individual, and probably not applicable to any situation. Still, I believe most points might be helpful for my peers […]

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Marketing Analytics, Marketing Automation

Marketo Summit 2016: Winning Back Innovation Edge

May 16, 2016by martechlab 1 Comment

Marketo Summit 2016 was an amazing event with a great agenda, strong content and plenty opportunities for learning, networking and navigating over challenges and potential of the profession. It was […]

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#MKTGnation, Marketing Automation, Marketing Events, Marketing Technology, Marketo Summit, Martech Community

Ad Tech, Mar Tech or Ad Agencies – Who Wins The Game?

April 18, 2016by martechlab 1 Comment

Last week I attended DC Marketing Tech Talks Meetup that hosted a panel discussion β€œHow Do I Spend my Marketing Dollars, Ad Tech, Mar Tech, or Ad Agencies?” It is […]

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Marketing Automation, Marketing Events, Marketing Technology, Martech Community

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