MarTech Is Growing. Is Usability Catching Up?
So expected marketing technology landscape 2016 finally came out – now it contains 3,874 logos, almost doubled since last year. What I am thinking of, looking at this huge supergraphic, is usability. […]
Category Archives: Marketing Automation
Marketing Technology Beating Darwinism
Once I heard a complaint from a software architect that it is becoming extremely hard to catch up with new technologies – they are springing up like grass, and before […]
How To Opt In To Opt-In Email Marketing
The situation with contact data and opt-in email marketing reminds an anecdote: in city X, they sold 50,000 baseball bats, but only 2 baseball balls. There is no marketing or […]
Super Hybrid Marketing
I am always fascinated with amount and diversity of marketing skills required, advised and recommended as Must-Have’s. There are plenty of articles listing the skills (like the recent one in […]
How To Learn Marketing Automation?
As most of enterprise level applications, marketing automation software has one serious drawback – it is hardly accessible for individuals. The price is too way beyond any personal usage while […]
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