When 2016 Meets 2017
New year is always an exciting moment. You look back, you look ahead, you think of where you are in the flow of your life and work. 2016 was a good […]
Author Archives: martechlab
Dreamforce 16: the Olympic Games of the CRM Giant
The biggest impression of a newcomer to Dreamforce – epic. 170,000 attendees, 2000 sessions. First, you have to get used to this high concentration of people wearing the same badges, […]
Marketing Performance Analytics: Be a Data Sense Maker, not a Calculator
My lessons learned from marketing performance analytics projects. It is totally individual, and probably not applicable to any situation. Still, I believe most points might be helpful for my peers […]
Marketo Summit 2016: Winning Back Innovation Edge
Marketo Summit 2016 was an amazing event with a great agenda, strong content and plenty opportunities for learning, networking and navigating over challenges and potential of the profession. It was […]
Ad Tech, Mar Tech or Ad Agencies – Who Wins The Game?
Last week I attended DC Marketing Tech Talks Meetup that hosted a panel discussion “How Do I Spend my Marketing Dollars, Ad Tech, Mar Tech, or Ad Agencies?” It is […]
MarTech Is Growing. Is Usability Catching Up?
So expected marketing technology landscape 2016 finally came out – now it contains 3,874 logos, almost doubled since last year. What I am thinking of, looking at this huge supergraphic, is usability. […]
Marketing Technology Beating Darwinism
Once I heard a complaint from a software architect that it is becoming extremely hard to catch up with new technologies – they are springing up like grass, and before […]
Thinking Of Learning Technologies? Start With Your Goals
Plethora of marketing technologies can overwhelm even an experienced marketer. Which of them to follow and what professional path to pursue? No matter what you are doing at your today’s […]
How To Opt In To Opt-In Email Marketing
The situation with contact data and opt-in email marketing reminds an anecdote: in city X, they sold 50,000 baseball bats, but only 2 baseball balls. There is no marketing or […]
Super Hybrid Marketing
I am always fascinated with amount and diversity of marketing skills required, advised and recommended as Must-Have’s. There are plenty of articles listing the skills (like the recent one in […]
