New year is always an exciting moment. You look back, you look ahead, you think of where you are in the flow of your life and work. 2016 was a good year for me. I put together my 2016 listings of inspirations and achievements.
Major projects I worked on:
- Marketing KPIs reporting, dashboards, analysis done from multiple perspectives: by team, by region, by channel, by product, in comparison with previous year, and many other angles and parameters. Observations, conclusions and recommendations based on them.
- Lead Flow Process as an entire customer journey, from a new name enters our database to the contract signed, and all variety of scenarios before, after and between; the way we track every single step, reflect it in our database, make visible for multiple teams and route along work streams.
- Marketing Data Quality, data cleansing, standardizing, deduplication, conversion, enriching, logging marketing activities.
- Marketing Technology – exploring and utilizing marketing SaaS and PaaS, interweaving them into a marketing stack, setting up procedures and processes.
Washington DC Marketo User Group Leadership
I took over Washington DC Marketo User Group leadership in late 2015, and 2016 became very busy for me with reviving and re-energizing MUG community. As a true marketer, I built a pipeline of speakers, sponsors, venues, and ideas. As a passionate person, I got connected with fantastic people and amazing professionals. As a result:
– MUG membership grew 180%
– We had 7 great sponsors, and listened to 12 amazing speakers
– We made friends with Baltimore MUG, DC Marketing Tech Talks, HUG, EUG
– We had 7 MUG events:
- Lead Life Cycle: How To Set Up Marketing Engine, 1/13/2016
- Engagement and Nurturing: How To Cultivate Fruitful Leads, 3/16/2016
- Online Events: Turning Virtual Guests Into Real Success, 4/27/2016
- Marketing Analytics and Multi-Touch Attribution, 6/29/2016
- Marketo ABM Launch Party, 9/13/2016
- Advanced Techniques and Tactics of Email Marketing, 11/16/2016
- Lead Nurturing and Customer Engagement Strategies, 12/13/2016
My Read List 2016
- Hacking Marketing, Scott Brinker
- Whiplash, Joi Ito, Jeff Howe
- Emotional Agility, Susan David
- Rewire Your Brain, John B. Arden
- Grit, Angela Duchworth
- Predictive Analytics, Eric Siegel
- Get Scrappy, Nick Westergaard
- The Hard Thing About Hard Things, Ben Horowitz
- The Elegant Universe, Brian Greene
- Throwing Rocks at the Google Bus, Douglas Rushkoff
- Scrum, Jeff Sutherland, JJ
- Predictably Irrational, Dan Ariely
- The Confidence Code, Katty Kay, Claire Shipman
- Zero To One, Peter Thiel, Blake Masters
- HBR’s 10 Must Reads on Emotional Intelligence.
- HBR Guide to Office Politics
- HBR Guide to Getting The Right Work Done.
I started much more books, however, some of them were routed to “qualified out” bucket. But completed ones are re-read and re-listened, recommended, quoted and discussed around.
My Events 2016
I truly enjoy attending professional and networking events. I am extremely greedy for shared experience and insights, and particularly curious about people who do stuff. In 2016, I attended:
- MOCCA Panel Discussion
- Marketo Summit 2016
- Digital Summit 2016
- Dreamforce 2016
- DC Marketing Tech Talks Meetups:
- Local, DC Marketing Technology Demos
- Agile Marketing and Product Ownership
- Panel Discussion: Can Marketing & Sales Be Friends?
- Marketing Tools & Metrics for Successfully Generating Revenue
- Panel: How Do I Spend my Marketing Dollars, Ad Tech, Mar Tech, or Ad Agencies?
- Data Privacy & MarTech: An Evening with a Chief Privacy Officer
My Favorite Resources 2016
Sirius decisions blog
There are plenty others blogs, websites, subscriptions, and thought leaders I follow.
I trained for and ran my first marathon – Marine Corps Marathon (time: 4:35 min). From my first 10 miles in March to my first marathon in October, I believe I made a good progress.